"Astana Motors" has become a market leader with the Hyundai brand
The Hyundai brand is actively conquering Kazakhstan: the sales of the Korean car brand amounted to 10,010 cars from January to September. It is 75% more compared with the same period of the previous year. In September alone, 1,345 Hyundai cars have been sold. In 2019, Hyundai Auto Kazakhstan (an official distributor of the brand) plans to sell more than 14,000 cars.
Currently, the South Korean car brand is a leader among the top three brands in terms of sales in Kazakhstan. The most popular crossover in Kazakhstan is still Hyundai Tucson. The models such as Accent, Elantra, and Creta are also in great demand.
High dynamics of the Hyundai sales is conditioned not only by the brand’s popularity and the correct price positioning of the models but also by the development of various car loan programs both through the Hyundai Finance program and the program of preferential loans supported by the Development Bank of Kazakhstan.
“It is certainly not a quickly repaying project, but it is a long-term and strategic project, which is directed at gaining a serious position in the region. Active construction of the production facilities of the plant is underway now. The Disassembled Knocked Down assembly line (DKD) will be launched already in December 2019. The welding and painting workshops as well as the Completely Knocked Down assembly line (CKD) will be launched in September 2020. The project is ambitious, and the construction of the plant is carried out in record time,” the businessman admitted.
The area of the auto plant will be 30 thousand square meters on 15 hectares. The construction of the plant will let create 700 workplaces. The cost of each workplace will be 32.5 million tenge, and the output per person will amount to 249.6 million tenge per year. It will be technologically advanced and well-paid work.
The plant plans to produce 30 thousand cars per year during the first stage. Half of these cars will be sold in Kazakhstan, and the rest of the cars will be exported to the Central Asian countries according to the plan. Production will be further increased to 45 thousand cars per year. All new Hyundai models which will be unveiled in the world will be produced here as well.
According to the company’s forecasts, the total sales in the auto market of Kazakhstan will be around 70,000 cars in 2019. Astana Motors will sell more than 20,000 cars, and its share of the total sales will be 30%.
Every third car in the market of the new cars in Kazakhstan is now bought in Astana Motors.
Source: forbes.kz
